Case Study

We Made Kurtsan's Product Catalog Adjustable

A slow, manual catalog process became a system that makes life easier for the people doing the buying.

What We Built

Kurtsan's product catalog ran on a slow system and largely by hand. Producing a PDF catalog was laborious and changing what a catalog covered was not easy. We replaced it with a system where products are maintained in one place, catalogs are assembled to fit the need, and dealers can reach their own product lists.

Project Duration: 90 Business Days

How It Ran Before

The System Was Slow

Catalog work took long enough to be worth avoiding, which turned every small change into a job that got postponed.

PDF Catalogs Were Slow to Produce

Exporting the product catalog as a PDF was neither quick nor repeatable, even though it was the output the sales side needed most often.

The Structure Was Rigid

Changing what went into a catalog, how much of it, and in what order was not straightforward. Every different request meant separate work.

The Process Ran by Hand

From collecting product information to assembling the catalog, most of the chain was manual.

It Surfaced Less in AI Search

Product information was not held in a shape that AI assisted search could read and weigh properly. When buyers searched through those channels, the products showed up less than they should have.

The Modules We Built

Product Editing

One place where product information is entered and kept up to date.

Catalog Builder

Where a catalog is assembled from selected products and exported as a PDF.

Catalog Content Settings

Where you define which information appears in a catalog, and how.

Dealer Accounts

The sign-up and login flow dealers go through.

Dealer Product Lists

The list where a dealer sees the products assigned to them.

Detailed Analytics

Reporting written inside the system rather than wired to an outside service.

How the System Runs

1
Products Are Entered in One Place
Product information is defined and kept current from the product editing screen.
2
Catalog Content Is Configured
The catalog content settings decide which fields appear, and how.
3
A Catalog Is Produced
A catalog is assembled from the selected products and exported as a PDF.
4
A Dealer Opens an Account
Dealers sign up through the membership flow and log in.
5
The Dealer Sees Their Own List
Products assigned to that dealer appear in the dealer product list.
6
Activity Is Reported
The analytics written inside the system report usage and product activity.

What Changed

Small Changes Stopped Being Postponed

Catalog work used to take long enough to be worth avoiding, so changes waited. They do not wait now, and that is the saving nobody writes on an invoice.

The Catalog Is Configured, Not Rebuilt

What goes into a catalog, how much of it and in what order is a setting now. A different request is a different setting rather than a separate job each time.

Product Data Sits in a Readable Shape

Product information is held in a structure search engines and AI tools can read and weigh. The old structure did not allow that, whatever was done around it.

Frequently Asked Questions

How long does a product catalog system like this take?

The Kurtsan project ran 90 business days. That range is realistic for a similar scope; more modules and more integration work push it out.

Does the catalog really come out as a PDF?

Yes. A catalog is assembled from the selected products and exported as a PDF. Making that quick and repeatable was one of the reasons the project started.

How do dealers get into the system?

They open an account through the dealer membership flow and see the product list assigned to them.

We already have a system. Does it have to be rebuilt from scratch?

No. Where something already runs, we extend it, integrate with it, or migrate it without stopping your operation.

Who owns the software?

You own the source code. Once payment is complete, everything produced for the project passes into your company’s ownership. That, and the confidentiality terms with it, are written into the agreement before any work starts.